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Objective

Challenge: The existing fitness app lacked engagement and usability. The client wanted to increase user retention and make it easier for users to track their progress.

Solution: I conducted user research to understand the pain points of the current app and designed a new UI with clear navigation and a focus on personalization. I created a progress tracker feature that allows users to easily track their workouts and see their progress over time. I also implemented social features to encourage community engagement and provide motivational support. The redesign resulted in a 25% increase in user engagement.

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